“As multinational companies continue expanding across country and cultural boundaries, they will focus more resources on making meaningful connections with local audiences. Brands will strive to make their promises, product offerings and PR strategies look and feel closer to home through content that has a distinct local tone, style, dialect and flair. And it’s more than just language – truly inclusive and global companies will increase their trans-creation efforts rather than simply translating, reflecting an understanding that “local” goes beyond geography to encompass customs, beliefs and affinities.
2013 will also see more major brand campaigns led by PR and supported with marketing dollars. This should come as no surprise; marketers continue to look for more effective ways to solve business problems across the enterprise, and they’re gravitating to the greater engagement and higher ROI public relations can provide. While PR pros are often excellent collaborators, the challenge will come in getting our creative counterparts in other disciplines to “play well with others” when they’re not in the driver’s seat.” Elise S. Mitchell, APR, Fellow PRSA, is the CEO of Mitchell Communications Group and CEO of Dentsu Public Relations Network.
Business is booming for the Indian PR industry, which was pegged to double its size to over US$ 10.56 billion by end of 2012. Corporate houses are relying more on PR professionals to improve their brand image to take maximum benefits of the current economic boom for increased sales & turnover volumes - ASSOCHAM report on “PR & ITS FUTURE PROSPECTS” in which over 500 PR professionals were interviewed, which confirms that a large number of corporate houses are opting to rope in PR professionals who say that demand for them and the salary offering is rising and the industry’ growth rate is expected to go up to 32% and the trend will continue in the future too. The Indian PR industry comprises 1000-2000 agencies with an over 30,000 workforce.
The Journalism & Media side of the business has also seen an expansion - digital technology is transforming passive consumers into active creators of media content, witnessed by the growth of social networks and User Generated Content.
THE STUDY OF PUBLIC RELATIONS At EMDI the PR course offering is fascinating for potential aspirants. Corporate Communication, Writing Skills, Brand Communication and Image Management coupled with the knowledge of Reporting, Editing & Online Media - make for a well-rounded professional.
The CAREER OPTIONS include working with PR agencies, News Groups, Media, Large Corporate Groups, TV & Radio Stations, and the potential for freelancing is huge.
"It is always exciting to plan the curriculum of the PR & Corporate Communication courses at EMDI Institute at Media & Communication each year. Teaching the students what is relevant and thus, getting them ready for the Industry, is our constant endeavour. We try and deliver a contemporary course, which makes our students well-rounded PR professionals. Each year, I eagerly await the opportunity to interact with young minds, deliver beyond their expectations and see them leave EMDI with a smile of contentment, at having got the best by way of professional education and experience. And this I am able to do, only with the help of my team at EMDI and the faculty who put in their best."
Mini Ribeiro Course Director, PR & Corporate Communication, EMDI
The Full Time PGDPRCC Program contributes to the student's knowledge in the field of Public Relations and Corporate Communication by focusing on theory and practice. Students integrate theoretical frameworks with contemporary Public Relations practice. In the first semester different modules including, Marcom, Events planning & operations, Language enhancement, Creativity & Lateral Thinking, Media, Basic Finance will also be taught in order to equip students for the PR industry as knowledge of these disciplines is vital when handing PR for clients across various industries.
One year full time
Monday to Saturday
9:00 am to 9:00 pm
Fees of the course
At the time of admissions Rs 1,00,000/- on the 1st of November Rs 66,000/-