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EMDI World /MUMBAI /Courses /Public Relations
EMDI MUMBAI
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Dream of being the next Ad Guru?
Want to work with the best international brands?
Wish to rub shoulders with your dream maestros?
See yourself managing the world’s biggest event?

See the magic come alive at EMDI…
EMDI, right in the heart of Mumbai, throbs with the vitality only a winner can. We are your road to success in Event Management and Advertising.
Public Relations
Success and PR are directly proportional, and nothing showcases this better than disaster-turned-success cases like the Cadbury fiasco and the BJP campaign.

Today, when there are multiple ways to reach out to people, no stone is being left unturned to do so. From showing to hiding, from changing to rebranding, PR does it all. Right from shining the limelight to keeping things under wraps, the answer is PR.

The exponentially growing number of well-informed people, with strong opinions and the power to change the way things are done is proving to be an asset for anyone wanting to launch a product or service. The idea is to be heard, above all others. So, from designing the strategic brand communication to defining how you are going to stand out amidst the clutter and chaos is your job — and it is going to be challenging, yet fun.

With globalization and the tech revolution, the lines between Public Relations, Advertising, Social Media and Digital Marketing are very blurred, which means that PR agencies and professionals are expected to go way beyond merely understanding every medium. Coming up with ground-breaking, innovative and effective communication strategies that are effective is the least you, as an expert PR professional, are expected to do.

Turning the tide? Easy!
Successfully launching big-buck IPOs? Easier!
Turning disasters into successes? Easiest!

Is that you? Is this how you think? Does very little faze you?

Well, the world is never going to run out of things to sell or secrets to hide – so if you are looking at an extremely interesting career, one which will never go out of style or business, PR is your answer. And if you are looking at succeeding in this career, then EMDI is your even more obvious answer.

EMDI has evolved with the industry. Sometimes we, as pioneers, lead and sometimes, we follow. Our Post Graduate Diploma in Public Relations and Corporate Communication is one of the best programs in the country, as evinced by the sheer number of alumni and industry stalwarts associated with us.

If you thirst for challenges and success, we will ensure you get both!
Industry Relavance
No experience is too small and no case study too big. It is important for us that our students get right into the thick of things the minute they start off. This, we achieve by putting our students through the grind in college and industry internships. We also organize seminars and workshops led by industry experts and well known personalities. Participation in on-ground assignments for leading PR agencies; workshops on relevant and popular topics like blogging, social media and grooming; discussions and informal chats with leading PR and Journalism professionals — all go towards bettering their skills and knowledge base.

Our students have interned with some of the biggest international PR agencies such as Edelman India, LinOpinion GolinHarris and Genesis Burson-Marsteller. Their stints there have ensured jobs with reputed organizations like:
  • Edelman India Private Limited
  • Perfect Relations Pvt. Ltd.
  • Text 100 Global PR
  • Avian Media Pvt. Ltd.
  • Tata Consultancy Services Ltd. (TCS)
  • Var Vadhu Wedding Management Pvt. Ltd.
  • Mutual PR
  • Mavcomm Consulting Pvt. Ltd.
  • PR Jankari Digital Marketing Pvt. Ltd.
  • Blue Lotus Communications
Courses Offered
  • Post Graduate Diploma in Public Relations and Corporate Communication
    Course Details
    Eligibility: Graduation from any stream
    Duration: One year (including a three-month internship)
    Semester I
    • Introduction to Public Relations
    • Marcom: Advertising, Marketing & Branding
    • Understanding Media
    • Better Writing for Effective Communication
    • Communication Soft Skills
    • Creativity & Lateral Thinking
    • Basic Finance
    • Event Planning, Operations & Management
    Semester II
    • Corporate Communication
    • Crisis Management
    • PR Strategy
    • Measuring PR & Evaluation
    • PR in Different sectors
    • Entrepreneurship & PR Management
    • PR Research project
EMDI Edge
Here, at EMDI, we let our awards do the talking for us! And boy, do they yell!

We were recently bestowed the Chanakya Award for the Best Business Communication School (Public Relations) by none other than the Public Relations Council of India (PRCI). It should come as no surprise, then, that we are the go-to institute for all future PR professionals. With EMDI on your side, you can dream as big as you like!

Our students have cutting-edge advantage and receive recognition early on in their careers, mostly because of the rigorous and relevant in-house training, as well as opportunities like:
  • Organizing press conferences
  • Training in writing press releases, features, blogs for clients and events
  • Working on live PR projects
  • Writing for our in-house newsletter ‘Starlight’ that reaches out to our alumni and industry experts
  • Skill Enhancement Workshops on Blogging, Public Speaking, Writing, etc.
  • Building a rich relationship network with journalists and influencers via lectures, workshops and conferences
  • Specialized training in understanding the print and broadcast mediums
  • Learning to leverage social media to achieve complete coverage for clients
Faculty
Course Director
Mohsin Vadgama
An aggressive PR professional and strategist, Mr. Vadgama has been a media professional for over five years. Having worked with several PR agencies including LinOpinion GolinHarris and Minepro Communications, as well as the media head for the Aam Aadmi Party (AAP), he has successfully created enduring relationships with media personnel across all mediums. A qualified PR professional and a Political Science graduate from the University of Mumbai, Mr. Vadgama has single-handedly managed major clients in politics, hospitality & tourism, corporate, sports, real estate & infrastructure sector and trade bodies such as the Indian Merchants’ Chamber (IMC).
Visiting Faculty
Faculty Name Designation Company Name
Anjali Talreja Co-founder Agate Communications & PR Private Limited
Susmita Biswas Mumbai Head Candour Communications
Rajkamal Pandey Senior Manager Network Team, Adfactors PR Private Ltd.
Yoshita Sengupta Journalist and Founder Underscore Content Development Services
Joanna Lobo Journalist
Guest Faculty
Faculty Name Designation Company Name
Lara Balsara CEO Madison India
Amitabh Saxena Founder & Chief Executive Officer Actimedia
Avneet Kohli Image Consultant Iopener
Testimonials
Faculty Testimonials
Students Testimonials