Success and PR are directly proportional, and nothing showcases this better than disaster-turned-success cases like the Cadbury fiasco and the BJP campaign.
Today, when there are multiple ways to reach out to people, no stone is being left unturned to do so. From showing to hiding, from changing to rebranding, PR does it all. Right from shining the limelight to keeping things under wraps, the answer is PR.
The exponentially growing number of well-informed people, with strong opinions and the power to change the way things are done is proving to be an asset for anyone wanting to launch a product or service. The idea is to be heard, above all others. So, from designing the strategic brand communication to defining how you are going to stand out amidst the clutter and chaos is your job — and it is going to be challenging, yet fun.
With globalization and the tech revolution, the lines between Public Relations, Advertising, Social Media and Digital Marketing are very blurred, which means that PR agencies and professionals are expected to go way beyond merely understanding every medium. Coming up with ground-breaking, innovative and effective communication strategies that are effective is the least you, as an expert PR professional, are expected to do.
Turning the tide? Easy!
Successfully launching big-buck IPOs? Easier!
Turning disasters into successes? Easiest!
Is that you? Is this how you think? Does very little faze you?
Well, the world is never going to run out of things to sell or secrets to hide – so if you are looking at an extremely interesting career, one which will never go out of style or business, PR is your answer. And if you are looking at succeeding in this career, then EMDI is your even more obvious answer.
EMDI has evolved with the industry. Sometimes we, as pioneers, lead and sometimes, we follow. Our Post Graduate Diploma in Public Relations and Corporate Communication is one of the best programs in the country, as evinced by the sheer number of alumni and industry stalwarts associated with us.
If you thirst for challenges and success, we will ensure you get both!
No experience is too small and no case study too big. It is important for us that our students get right into the thick of things the minute they start off. This, we achieve by putting our students through the grind in college and industry internships. We also organize seminars and workshops led by industry experts and well known personalities. Participation in on-ground assignments for leading PR agencies; workshops on relevant and popular topics like blogging, social media and grooming; discussions and informal chats with leading PR and Journalism professionals — all go towards bettering their skills and knowledge base.
Our students have interned with some of the biggest international PR agencies such as Edelman India, LinOpinion GolinHarris and Genesis Burson-Marsteller. Their stints there have ensured jobs with reputed organizations like:
- Edelman India Private Limited
- Perfect Relations Pvt. Ltd.
- Text 100 Global PR
- Avian Media Pvt. Ltd.
- Tata Consultancy Services Ltd. (TCS)
- Var Vadhu Wedding Management Pvt. Ltd.
- Mutual PR
- Mavcomm Consulting Pvt. Ltd.
- PR Jankari Digital Marketing Pvt. Ltd.
- Blue Lotus Communications
Post Graduate Diploma in Public Relations and Corporate Communication
Eligibility: Graduation from any stream
Duration: One year (including a three-month internship)
- Introduction to Public Relations
- Marcom: Advertising, Marketing & Branding
- Understanding Media
- Better Writing for Effective Communication
- Communication Soft Skills
- Creativity & Lateral Thinking
- Basic Finance
- Event Planning, Operations & Management
- Corporate Communication
- Crisis Management
- PR Strategy
- Measuring PR & Evaluation
- PR in Different sectors
- Entrepreneurship & PR Management
- PR Research project
Here, at EMDI, we let our awards do the talking for us! And boy, do they yell!
We were recently bestowed the Chanakya Award for the Best Business Communication School (Public Relations) by none other than the Public Relations Council of India (PRCI). It should come as no surprise, then, that we are the go-to institute for all future PR professionals. With EMDI on your side, you can dream as big as you like!
Our students have cutting-edge advantage and receive recognition early on in their careers, mostly because of the rigorous and relevant in-house training, as well as opportunities like:
- Organizing press conferences
- Training in writing press releases, features, blogs for clients and events
- Working on live PR projects
- Writing for our in-house newsletter ‘Starlight’ that reaches out to our alumni and industry experts
- Skill Enhancement Workshops on Blogging, Public Speaking, Writing, etc.
- Building a rich relationship network with journalists and influencers via lectures, workshops and conferences
- Specialized training in understanding the print and broadcast mediums
- Learning to leverage social media to achieve complete coverage for clients
An aggressive PR professional and strategist, Mr. Vadgama has been a media professional for over five years. Having worked with several PR agencies including LinOpinion GolinHarris and Minepro Communications, as well as the media head for the Aam Aadmi Party (AAP), he has successfully created enduring relationships with media personnel across all mediums. A qualified PR professional and a Political Science graduate from the University of Mumbai, Mr. Vadgama has single-handedly managed major clients in politics, hospitality & tourism, corporate, sports, real estate & infrastructure sector and trade bodies such as the Indian Merchants’ Chamber (IMC).
||Agate Communications & PR Private Limited
||Network Team, Adfactors PR Private Ltd.
||Journalist and Founder
||Underscore Content Development Services
||Founder & Chief Executive Officer
Sr. Manager of Marketing Communication, Foundation for Liberal And Management Education (FLAME)
The studentsat EMDI are a smart new breed who know their strengths and play up to them. The experience of lecturing at EMDI was thrilling as I got to share my experiences in a way that was relevant for the students.
Co-Founder, Adroit Communications
Teaching at EMDI has been an enriching experience for me. The students here are well informed about the industry, making the sessions extremely engaging.
While interning with Genesis BM, I got the opportunity to work on important projects like Bigg Boss 7, Comedy Nights with Kapil and India’s Got Talent. I’m thankful to EMDI for the chance it gave me to obtain hands-on experience, all while still studying.
One of the best decisions I have made in my life was joining EMDI. Along with practical learning, the institute provided us with excellent internships with leading PR agencies, like LinOpinionGolinHarris, Edelman, and Genesis, which went a long way in preparing us for facing the industry and knowing what the sector expects from us.