Post Graduate Diploma in Advertising (PGDA) at Kolkota, Bengaluru

Courses » Post Graduate Diploma In Advertising (PGDA)

The program starts with a broad understanding of communication and its processes and then further zooming into more focused specialized learning. By the end of your program, you are trained to enter the advertising and promotional communication industries. Typical graduates choose media, client servicing or marketing/business development divisions, while a select few get into the creative industry.

Details

Center	Duration	Fees	Admission Form
Bengaluru	One year full time	150,000 INR

Content

	Understanding Marketing - principles & concepts
	Understanding the consumer - history and consumption needs and wants
	Understanding market research - whys and hows
	Understanding Advertising - introduction and the advertising agency - structure & functions
	Understanding marketing communications - need and streams
	Understanding the brand - evolution and progression. Why brand?
	Understanding Media - need, evolution, forms and applications
	Understanding retail - evolution and formats
	Communication skills and writing Skills
	Media Planning and Buying
	PR Management
	Event Management
	The Creative Process - art & visualization
	The Creative Process - copy
	Print advertising: creative techniques and technology
	The business of films and television - marketing, sales & promotions
	Outdoor and OOH advertising
	Internet-based advertising techniques and social media
	Entrepreneurship
	Concepts of 360-degree and surround marketing and communications, emerging reality of convergence in media and messaging
	Ad film-making - concepts and execution
	Radio advertising and ad production
	Animation
	Integrated brand management project - strategic to creative execution