SWAT, launched on 28th October, 2004, is a registered NGO and a CSR initiative by the students of EMDI. It is a youth initiative against tobacco, operating at an awareness platform. Its endeavor is to make "staying tobacco free positively cool". Anti - smoking campaigns aimed at smokers have had limited success because as much as they hate their habit, smokers are averse to taking steps to give it up. Our brief is clear: to persuade young collegians to never try smoking and to encourage those who are trying to get rid of the habit.

As a student-led movement, we have the advantages of speaking the language of our target audience as well as greater credibility vis-a-vis adults, whose anti-smoking advice is often perceived as hypocrisy.