|Dubai is a unique destination that is both a dynamic business centre and a tourist paradise. From the timeless tranquillity of the desert to the lively bustle of the souk, Dubai offers a kaleidoscope of entertainment attractions for visitors. In a single day, the tourist can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts and from ancient houses with wind towers to ultra-modern shopping malls.
Dubai is ranked the second world's most popular destination for shopping after the United States and today Dubai is synonymous with shopping. From souk to shopping mall, Dubai has it all - duty free, gold, electronics, textiles, cars - and is a true shopper's paradise.
Dubai has established itself as a major destination for an eclectic array of local and international events and earned its reputation as the sporting capital of the Middle East. Throughout the year, Dubai hosts a range of popular annual sporting activities, dazzling entertainment attractions, festivals and carnivals, as well as conferences and exhibitions.